Because sleep is the best form of self-care
Client: Salt Lab
Project: Website copy, brand voice + taglines & product descriptions & labels
Salt Lab is a premium Australian brand of effective, natural magnesium products that boost people’s energy levels, heal their bodies and promote restful sleep.
Together with the fabulous brand agency Creatif, I worked on a suite of content make-overs – a new Tone of Voice and brand guidelines, a completely new website copy, as well as fresh product description and product labels to match Salt Lab’s upgraded, ecological packaging.
The energy boost
you've always asked for
Salt Lab’s mission is simple: to help people sleep better, recover faster and restore their vitality through a plethora of safe, clean and highly effective magnesium products.
Our sprays and bath salts naturally restore balance in the body, acting as a powerful muscle relief, stress remedy and sleep solution.
Because true wellbeing builds from the ground up.
SALT LAB > saltlaboratory.com
