Radiant health, simplified

Client: Cybele NY

Project: Website copywriting (Tone of Voice, content, taglines, product descriptions) and PR materials


Cybele NY is a US-born health and wellness company that aims to streamline every woman’s supplement routine, replacing multiple products with a comprehensive all-in-one, once-a-day formula for skin, hair and body health.

Ahead of the brand’s big, highly anticipated launch in the United States, I was tasked with refining the Tone of Voice, creating taglines and website copy, product descriptions and Public Relations/influencer marketing materials. 

At Cybele, we believe that health is the foundation for an extraordinary life. Our mission is to empower women to unleash their full potential, inside and out with our with cutting-edge comprehensive solutions that simplify your wellness journey.
— Irene Bataller, Founder and CEO

Your daily dose for optimum health & radiance

The Goddess is a premium blend of over 70 science-backed ingredients, crafted to provide comprehensive support for your health, beauty, and body composition. Our multifactorial formula is engineered to optimize all body systems, empowering you to thrive in every aspect of your life.

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