Good writers are like mirrors: they’ll magnify what’s inside you.
Bio
Hi. I’m Alex, a Sydney-based freelance writer & storyteller. I write intuitive and authentic copy that connects to your audience.
In my professional life, I have worn a lot of hats: I was a journalist, foreign correspondent, PR consultant and political communication expert. All of these had one thing in common: distilling ideas into digestible content. A few years ago, I decided to niche down to copywriting and content writing. Since then, I have written about topics ranging from psychology, parenting and technology to sustainability and healthcare.
My clients tell me that I have a sixth sense when it comes to words, and I feel they’re right. I am very intuitive and my main superpower is helping people, brands and organisations find their authentic voice – whether it’s for a blog, case study, website or an online ad. If you’re telling captivating stories that stir emotions, the audience will always come back wanting more. ‘More’ leads to loyal customers and brand supporters. ‘More’ leads to business.
I am proud to have collaborated with many Australian and international brands, companies and institutions. Some of my clients are TEDx Sydney, Sydney Opera House, Amazon/Audible, Discovery Channel, Central Coast Council, Hildon Water, The Posify Group, Dr Adam Fraser, The Northern Dimension Partnership on Culture and The European Union.
As a freelance content writer, I have published articles in many popular Australian and European magazines: Breathe, Mindful Parenting, Mindful Puzzles, Matters Journal, ellaslist, Kidspot, The Culture Trip, Renaissance, Newsweek, Focus and Coaching. I was truly blessed to have met some fascinating people from all walks of life. I interviewed Alain de Botton, Francis Fukuyama, Richard Sennett, Anthony Giddens, George Lakoff, Benjamin Barber, John N. Gray and others.
Want to see my work?
When it comes to words, you have to feel them.
Right through your core.
My creative process will get us there.
1.Let’s dream it.
To know you is to know your customers. We will always start with a discovery brand strategy session – I'll listen to you and learn about your vision, your mission and the people whose lives you want to touch.
This is the time for dreaming and brainstorming.
2. Let’s grow it.
What was once just an embryo of an idea will start to crystalise into a new form. Your vision will meet my intuition, and together, they’ll create a map of content you’ve always dreamt of. Between SEO keywords and your unique Tone of Voice, we’ll start weaving.
This is the time for creation.
3. Let’s say it.
Whatever the ingredients of your story, the way you tell it can make all the difference. Our storytelling journey will take us through a few stages to arrive at the final destination – the words that are right for you.
This is the time of harvest.
