Words that help important ideas travel further.
I work with purpose-led leaders, brands and organisations to shape clear, impactful stories – across thought leadership, media, books and brand content.
AUTHENTIC, STRATEGIC, HUMAN
As seen in The Sydney Morning Herald, Vogue, Culture Trip, Newsweek, Breathe and Mindful Parenting
Worked with TEDx, Sydney Opera House, Audible, Shopify, the University of Wollongong
Clients’ love: testimonials
“When our copy needed a boost of magic, the writing magicians delivered Alex! She’s not only an awesome human to collaborate with but also an awesome writer who added a layer of sophistication to our e-book. I’d recommend Alex to anyone looking to inject soul, sensibility and purpose into their brand.”
— Mariane Power, The Posify Group’s Director
“It was a pleasure to work with Alex as a copywriter on our website development project. She was wonderful to communicate with and developed incredible creative content based on our technical and scientific briefs. She is a true wordsmith, and I hope to work with her again in the future.”
— Ashley Kelly, Central Coast Council’s team leader
“Alex brings rare clarity and depth to complex subject matter. Her open-mindedness, rigour and writing skill made it possible to translate nuanced conversations about psychedelics and mental health into impactful LinkedIn content. She consistently goes beyond the brief – offering strong ideas, sharpening the narrative and ensuring every piece reflects both credibility and purpose. Working with Alex has been a genuine strategic partnership.”
— Justin Hanka, CEO of MindBio Therapeutics
About me
Meet Alex
Polish-born, Oxford-educated and now firmly rooted in Australia, I work at the intersection of content, media and public conversation, helping ideas land - clearly, credibly and at scale.
Over the past decade, I’ve helped books, research and big ideas reach wide, engaged audiences – through thought leadership, media writing, brand storytelling and strategic PR.
I’ve ghostwritten two books, authored over 100 thought-leadership pieces, and led communications and publicity support for research and publications across health, ageing, higher education, parenting, and emerging areas such as psychedelics for mental health research.
My work has appeared in The Sydney Morning Herald, Vogue, Newsweek, Breathe, Mindful Parenting and The Culture Trip. I’ve collaborated with brands and organisations, including TEDx, Sydney Opera House, Audible, Discovery Channel and the University of Wollongong, leading copywriting, research promotion, expert commentary and media engagement.
Along the way, I’ve interviewed world-leading thinkers, including Francis Fukuyama, Alain de Botton, Jonathan Haidt and Anthony Giddens – with a longstanding focus on how ideas move from academia and practice into everyday life.
With more than 10 years of experience spanning articles, speeches, blogs, thought leadership pieces, scripts and e-books, I like to connect the dots between big-picture thinking and everyday detail, bringing clarity and resonance to every project.
My values“In an age of AI and automation, I see my role as someone who de-flattens language and brings it back to life. I’m not here to tick boxes – I’m here to make people care”.
Brands that trusted me
My services
Editorial & Long-Form Writing
Long- and short-form features, blogs, essays and scripts — shaped with journalistic rigour and a strong narrative spine. Includes: Feature articles and opinion pieces, book editing, scripts, case studies and reports.
Strategic Copywriting
Purpose-driven copy that balances strategy, SEO and human tone — without sounding formulaic. Includes: website copy, email sequences, app and digital product copy, product and packaging content, and more.
Brand Storytelling & Thought Leadership PR
Strategic storytelling and PR support for purpose-led leaders, researchers, brands and organisations looking to build authority and reach. Includes: Thought leadership strategy and op-eds, brand messaging and narrative development, newsletter strategy and editorial voice, PR writing and support (launch strategy, media releases, media relations).
“If people cannot write well, they cannot think well, and if they cannot think well, others will do their thinking for them.”
George Orwell