Virtuoso Bears

The brief

If you could pick one memory from your childhood, what would it be? Maybe a little tune your father played to you on the piano, or a lullaby your mother lovingly sang to you before you drifted off to sleep?
Music is the most human and powerful of all languages. It stirs our souls and lifts our moods. The benefits of music spread far beyond spiritual ones, as exposure to sound can positively affect our health, wellbeing and cognitive development

I was approached by Joanna and assigned with a task of writing and curating the marketing content just in time for the US launch of the Virtuoso Bears Collection: Amadeus and Ludwig.
It was a very successful debut. The musical bears, which are sold via Amazon, have already been awarded: 2018 Plush Toy of The Year by Creative Child Magazine, 2018 National Parenting Product Awards Winner and
Oppenheim Toy Portfolio Gold Seal Award 2018.

The content (excerpts)

If music is such a powerful medicine,
I want to offer it to my own baby,
and then to the whole world.


Ever since she was a child, Joanna Skubisz – an Oxford graduate with Pan-Asian experience in digital marketing and, as of 2018, a first-time mum of beautiful Henio – was a charismatic go-getter. She left her family home in Lublin, Poland as a 19-year-old and embarked on an educational journey spanning three continents: Europe (UK), United States (CA) and Asia (Japan). Her curiosity for different cultures and languages took her to study Japanese language and culture first at the University of London, and later at the top global school, the University of Oxford, where she earned her Masters of Science title.

– I always knew I wanted to study languages and travel the world, mostly to see how different cultures go through their lives – she remembers vividly.

II. Product backgrounder

It is no secret that science has long marvelled at the tangible benefits of music. Music therapy is used in the treatment of autism, dementia, chronic pain, emotional traumas and depression. It also heals anxiety, anger and stress.

Musical training, especially before the age of 7, increases brain volume and strengthens communication between different brain areas. A 2015 research has shown that babies in the womb can hear as early as 16 weeks, and they move in delight at the sound of delicate, instrumental music. Spanish scientists even recorded them opening their little mouths for a sing-along!

– If music is such a powerful medicine, I want to offer it to my own baby, and then to the whole world – thought Joanna Skubisz, an Oxford-educated, Singapore-based marketing specialist. And that is how the idea of Virtuoso Bears, plush toys playing the tunes of the most famous classical music composers – was conceived.

You can find out more about the product and its full story here: