Intuitive & authentic. Holistic & polished.
Content that resonates.
“There’s no such thing as perfect writing, just like there’s no such thing as perfect despair.”Haruki Murakami
According to science, humans are hardwired for storytelling. That’s why all people and all brands tell stories. And if they do it right, people believe them. We believe that a $200 pair of sneakers makes our feet look cooler (and feels comfier) than a $25 brand. We feel that we smell more beautiful when misting with a $150 perfume than sprucing up with a $15 body spray. We also believe that we look more successful wearing a $2000 watch and a $100 t-shirt, even though we can easily find cheaper and equally well-made alternatives. It is believing that makes it true.
PEOPLE RARELY BUY A PRODUCT OR A SERVICE BECAUSE OF ITS FEATURES.
Rather, they buy into it because of the story they tell themselves about what the product will do for them, and how it will make them feel.
And that’s why I love what I do.
So who am I? Primarily, a content writer and a journalist. Some people call me a word-slinger. I prefer the ‘storyteller’. I also have a degree in Japanese studies, thus often (somewhat ironically), I introduce myself as a Japanologist. Since my first baby was born in 2015, I have become a spirituality enthusiast and an avid sustainability advocate. You cannot live on this planet without a hint of consciousness and respect towards the world around you. If we aren’t going to be the stewards of the Earth, who will? Each one of us is just a blip on the universe’s timeline. Let’s act accordingly.
As a copywriter and scriptwriter, I write about topics ranging from psychology, parenting and technology to sustainability and healthcare. I help people, brands and organisations find their authentic voice – whether it’s for their blog, case study, website or an online ad. If you’re telling captivating stories that stir emotions, the audience will always come back wanting more. ‘More’ leads to loyal customers and brand supporters. ‘More’ leads to business.
I am proud to have collaborated with many Australian and international brands, companies and institutions. Some of my clients are TEDx Sydney, Sydney Opera House, Amazon/Audible, Discovery Channel, Central Coast Council, Hildon Water, The Posify Group, Dr Adam Fraser, The Northern Dimension Partnership on Culture and The European Union.
As a freelance writer, I have published articles in many popular Australian and European magazines: Breathe, Mindful Parenting, Matters Journal, ellaslist, Kidspot, Be Magazine, Renaissance, Newsweek, Focus and Coaching.
I was truly blessed to have met and interviewed some fascinating people from all walks of life. I chatted with Alain de Botton, Francis Fukuyama, Richard Sennett, Anthony Giddens, George Lakoff, Benjamin Barber, John N. Gray, and others. They shared with me their views on the future of love, democracy, internet, and happiness.
Recently, my creative friends and I founded a Bondi-based studio DEVOTED Storytelling Collective. Together we write, shoot, animate, and generally strive to produce amazing visual content. We love to work with people and brands whose values we share, and whose stories give us chills. So maybe I can help you craft YOUR unique story?
“Stories (not ideas, not features, not benefits) are what spread from person to person.”Seth Godin, marketing guru
PRINT & DIGITAL STORYTELLING
Web Content: website copy, blog content etc. Marketing materials: flyers, brochures etc. Google ads; Editorial and advertorial; Scripting: explainer videos, short movies and ads; Social media storytelling; Feature writing.
Company profiling & story product; Names and descriptions; Corporate communications: newsletters, invitations, welcome letters, press releases etc.
Emails, invitations and Thank-You letters; Bespoke poems (to be used as gifts, Instagram posts etc.).
Feel free to get in touch if you’d like to talk about something I wrote, to hire me for a project, or – simply – to tell me your story.