Holistic & original. Curious & polished.

Writer with soul and imagination.

aleksandra

ALEX RESZELSKA – a Sydney-based, Polish-born writer and storyteller with over 10 years of diverse media experience.

“There’s no such thing as perfect writing, just like there’s no such thing as perfect despair.”

Haruki Murakami

My articles and interviews have appeared in various magazines: Newsweek, Focus, Coaching, Gazeta Wyborcza, and Renaissance. For 3 years, I worked as a London-based foreign correspondent for the largest Polish newspaper, Polska Europa Świat, published by German media giant, Axel Springer.

I was truly blessed to have met and interviewed some fascinating people from all walks of life. I talked with Alain de Botton, Francis Fukuyama, Richard Sennett, Anthony Giddens, Norman Davies, George Lakoff, Benjamin Barber, John N. Gray, and many more, on the issues of global leadership, democracy, governance, internet, happiness, and love.

As a copywriter and scriptwriter, I collaborated with and wrote copy for various companies and organisations. Some of my clients are: Sydney Opera House, Amazon/Audible, Discovery Channel, the Northern Dimension Partnership on Culture, the City of Warsaw and the European Union.

Between 2012-1015, I worked as a communication strategist and a political communications advisor to the largest party in Central Europe, the Civic Platform. I also served as a chief of staff for a Member of Parliament’s office.

I hold a Master’s degree in Journalism & Social Communication from the University of Warsaw, Poland, and an MSc in Modern Japanese Studies from the University of Oxford, UK.

I am a co-founder of Bondi-based DEVOTED Storytelling Collective, a group of talented creative wizards who strive to produce an amazing visual content.

My writing philosophy

Everything that you see is a part of the story. YOU are a story! In fact, each one of us is the most important character in the most fascinating story ever written – the narrative of our life.

Brands are stories too. Just think about your computer, your watch, the city you live in, and every other commercial entity that surrounds you. People rarely buy a product or a service just because of its features. Rather, they buy it because of the story they tell themselves about what it can do for them, and how it will make them feel.

I write to convey these stories. Because only stories hold the power to move people. And to be able to tell the story well enough to move hearts and stir action, you have to find the most perfectly resonating words.

“Stories (not ideas, not features, not benefits) are what spread from person to person.”

Seth Godin, marketing guru

My bespoke services

PRINT & DIGITAL STORYTELLING

Web Content: website copy, blog content etc. Marketing materials: flyers, brochures etc. Advertisements; Editorial and advertorial; Scripting; Social media storytelling; Feature writing.

BRAND STORYTELLING

Company profiling & story product; Names and descriptions; Corporate communications: newsletters, invitations, welcome letters, press releases etc.

PERSONAL STORYTELLING

Emails, invitations and Thank-You letters; Bespoke poems (to be used as gifts, Instagram posts etc.).

Feel free to get in touch if you’d like to talk about something I wrote, to hire me for a project, or – simply – to tell me your story.

Instagram feed